Using YouTube to Boost Your Marketing Strategy with Grant Olson

Episode 242 June 21, 2021 00:56:52
Using YouTube to Boost Your Marketing Strategy with Grant Olson
Dentistry Made Simple with Dr. Tarun 'TBone' Agarwal
Using YouTube to Boost Your Marketing Strategy with Grant Olson

Jun 21 2021 | 00:56:52

/

Hosted By

Tarun Agarwal

Show Notes

Grant Olson is the owner of Innovative Dental, a practice in Springfield, Missouri that offers various services, including root canal therapy, fillings, crowns, veneers, whitening, implants, dentures, and orthodontic procedures. He is one of only 300 CEREC Mentors globally and is a known expert in smile makeovers, performing dozens every year. Grant is also the owner of the Innovative Dental of Springfield YouTube channel where he shares content about his passion for dentistry and talks about the latest in cosmetic dental procedures and technology. 

Today, Grant joins me to share how YouTube changed the way he marketed his services and why video marketing is the best way to attract new customers. He describes what the practice was like when he first bought it and the effort he and his team made to bring it back to life. He explains how his religious beliefs allowed him to have the mentality to succeed in the dental industry, the type of content he produces, and how he managed to grow his YouTube channel. Grant also shares the tools he and his team have developed for his customers and what he wants newcomers to understand about owning and running a dental practice.

"I'm not so interested in growing subscribers as I am in helping people." - Grant Olson

This week on T-Bone Speaks Dentistry Podcast:

Our Favorite Quotes:

Connect with Grant Olson:

Subscribe, Connect & Share Your Favorite Episodes

Thanks for tuning into this week’s episode of T-Bone Speaks Dentistry. If you enjoyed this episode, please head over to Apple Podcasts or Google Play Music to subscribe to the show and leave your honest review. For more great content and helpful tips to grow your dental practice, visit our website. Follow us on Facebook and LinkedIn, subscribe on YouTube, and don’t forget to share your favorite episodes with other dental practitioners.

Other Episodes

Episode

April 12, 2022 01:01:08
Episode Cover

How To Build A Brand Through Value Creation Ft. Sasha Der Avanessian

What makes people come back to you? Building your brand is more than just selling a product or service. It's about creating a connection...

Listen

Episode 365

April 01, 2024 00:35:16
Episode Cover

Discover the Best Tips, and Equipment Tested in Dental Photography Dr. Alessandro Devigus

In this episode, Dr. Alessandro Devigus and I discuss the role of photography in dentistry, from its beginnings in 1998 and 1999 to today....

Listen

Episode 205

September 07, 2020 01:19:10
Episode Cover

Supplying Your Dental Practice Post Covid-19

Chuck McKee is a Sales Representative for Patterson Dental, a dental supplies, equipment, and technology business that serves dentists and dental labs. He has...

Listen